畢業(yè)論文：中西旅游消費(fèi)行為中的文化差異

題目：中西旅游消費(fèi)行為中的文化差異

學(xué) 院： 外國(guó)語(yǔ)學(xué)院
專 業(yè)： 英語(yǔ)
屆 別： 2009級(jí)

Cultural Differences between Chinese and Western Tourism Consumption Behaviors


Submitted in Partial Fulfillment
of the Requirements for the
Degree of Bachelor of Arts


By Yu Qing
Under the Direction of
Instructor Zhao Kaijun


English Department
College of Foreign Languages
Huaqiao University
June 2013



Abstract: Tourism industry has drawn more attention in many countries. The number of inbound tourists is one of the major means used to determine whether a country is a leading tourism country. Although China’s inbound tourism industry has ranked third in the world, there e*ists a gap between China and Western developed countries on the number of inbound tourists. In order to attract foreign tourists and enhance China’s competitiveness in inbound tourism industry, this paper analyzes cultural differences between Chinese and Western
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2.1 Tourism Motivation...................................................... ..............................3
2.1.1 Strength of Tourism Motivation................. .........................................3
2.1.2 Types of Tourism Motivation........ ......................................................4
2.2 Tourism Destination Preference.................... .............................................5
2.2.1 Preferred Types of Tourism Destination................. .............................5
2.2.2 Decision-making of Tourism Destination.............................................5
2.3 Consisting of Tourism Members................ .................................................6
2.4 Tourism Commodities Preference.... .............. .... .............. .... ..................7
2.5 Structure of Tourism E*penditure.... .............. .... .............. .... ..................7
2.6 Different Taboos in Tourism Consumption Behaviors.... ...........................8
2.6.1 Numerical Taboos.... .............. .... .............. .... .............. .... ................8
2.6.2 Dietetic Taboos.... .............. .... ............................................................9
3 The Suggestions for China Inbound Tourism................. ........... ..................9
3.1 To Ensure National Culture Characteristics, Enhance the Attraction of Tourism Destination ..................................................................................9
3.2 The Design, Development and Marketing of Tourism Product Should Be Highly Targeted........ ........................................................................ …..10
3.3 To Understand and Respect Differences between Chinese and Western Tourists, Providing Customized Service............ ................................ ...11
4 Conclusion…....................................................................... ...... .....................11
References....................... ........ ........ ... .... ... ... ........... ........ ........... ............... 13






















1. Introduction
1.1 The Prospect of Tourism Industry in the World
“Although modern tourism first evolved in Europe changes were never confined to national borders.” The number of international tourists has amounted to 980 million, based on the statistics data by United Nations World Tourism Organization. In 2011, even under the impact of negative factors—global economic stagnation, political unrest in the Middle East and North Africa, and Japans earthquake—the growth rate of international tourism is over 4%. The market prospect and consumption potential of tourism is great, so it has drawn more attention in many countries.
“As personal living standards and disposable income continue to improve, with fewer restrictions on travel and with more convenient and cheaper transport,” we can foresee the bright future of inbound tourism industry. The number of inbound tourists is one of the major means used to determine whether a country is a leading tourism country. Although China’s inbound tourism industry has ranked third in the world, there e*ists a gap between China ……（未完，全文共23143字，當(dāng)前僅顯示4163字，請(qǐng)閱讀下面提示信息。收藏《畢業(yè)論文：中西旅游消費(fèi)行為中的文化差異》）